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The 6 Types of Life Coaching You Need to Know

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My last article, Therapy & Coaching: What’s the Difference?, spurred some questions about life coaching and the different types that exist. I wanted to address the specific areas of coaching that are available so you can make the best choice for yourself and who may be able to offer you the help that you want.

Business Coaching: Business coaches focus on helping entrepreneurs develop the mindset necessary to be successful in business as well as helping them get clear on their brand, their mission, the audience they serve, and the overall vision they have for their business. Some business coaches specialize in specific business aspects such as marketing, copywriting, networking, retreats, workshops/seminars, product development, operating systems, etc.

Executive Coaching: Executive coaches work with company execs to increase their productivity, leadership/management skills, ability to delegate, strategic planning, decision-making skills, etc. Some executive coaches could work on specific skills such as running a productive meeting, commanding attention while public speaking, communicating authoritatively, and developing more charismatic qualities to effectively lead a company.

Relationship Coaching: Relationship coaches work with both couples and individuals to increase relationship skills. For singles, this could include attracting a partner, keeping a partner, and building a strong relationship foundation. Or for couples, it could include improving communication patterns, increasing intimacy, and responding better to one another.

Health & Wellness Coaching: Health & wellness coaches focus on helping individuals and/or groups change their lifestyle to improve overall health and wellbeing. This could include revamping a diet, increasing self-care regimen, developing a workout routine, etc. Certain health and wellness coaches specify in certain lifestyle changes such as going sugar free, gluten free, vegetarian, and/or vegan. Health and wellness coaching can also extend to a holistic perspective to include spirituality, relationship, and self-confidence aspects, to name a few.

Career Coaching: Career coaches work with groups and/or individuals to match them to potential careers that would lead to overall enhanced life satisfaction and fulfillment. Career coaches generally pay special attention to a client’s natural skills and interests as well as their passions. They can help clients develop an overall purpose statement that provides direction in future careers and endeavors. Mostly, they match their client’s purpose to a fulfilling career leading to overall life satisfaction and increased clarity on life direction.

Personal Life Coaching: Personal life coaches tend to take on a more holistic perspective. They work with clients on their self-relationship as well as how they interact with others, their career, their spirituality, their priorities, creating more work/life balance, productivity, motivation, habits, and patterns. They can focus on one specific area or all of the above.

Some clients choose to stay with the same life coach as they gain further direction while some decide to work with a coach that is more specialized. For instance, a client who came to the realization they wanted to start a business while working with their personal life coach may then go on to work with a business coach to help get their business off the ground.

Please keep in mind this list is not exhaustive. There are also subspecialties that can exist within each niche. Some coaches also specialize in working with only women vs. only men. Any coach could also provide group coaching or individual coaching. For benefits on group coaching, see 5 Benefits of Group Coaching.

Just remember, whatever coach you choose, the most important piece is that you work with someone you trust. Do your homework. Compare coaches. We’re here to help you create the life you want!

Did I forget one? Add it in the comments below!

  • natalie August 10, 2016, 5:20 pm

    could I specialize in people who are and have suffered from self esteem, depression etc issues

    • Megan Hale January 4, 2017, 2:05 pm

      Absolutely, but with one caveat. Since depression is a diagnosable mental health disorder, you’d want to have some sort of screening tool in place to make sure they’re a good candidate for coaching. Depression can be a tricky experience for people that can widely vary in intensity over time. I’ve personally found people who are living with mild depression to be great candidates for coaching while those who are experiencing moderate to severe depression tend to benefit the most from working with mental health professional.

    • Mandie Bigelow, CLC May 24, 2017, 5:25 am

      I want to coach people in relationships, and people who struggle with healthy self-esteem. I’ve noticed how much one’s self-esteem affects the health of their relationship, but can’t decide if I should target people in relationships with low self-esteem, or if I should also target individuals with low self-esteem. Do you have any suggestions as to my targeting and what type of coach I might be able to call myself ?

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